NIEUWSBRIEF #003

Jouw LFPS (Laser-Focused Positioning Statement)

Een tijdje geleden stond ik op een trouwfeestje te praten met een heel aardige dame. Al gauw viel de klassieke vraag: “En wat doe jij?”

Ik ben niet verlegen maar ik vond het vroeger toch lastig om dat uit de losse pols uit te leggen. Tegenwoordig lukt het aardig, dankzij een bepaalde formule.

Schrik jij ook soms klammig wakker met vragen als:

Wie is mijn ideale klant?
Wat los ik nou eigenlijk op voor die klant?
Ben ik daarin wel onderscheidend genoeg?
En hoe leg ik dat uit op een netwerkborrel of feestje…
…of erger nog: op mijn website?

Kijk dan eens naar de LFPS-formule van Jonathan Stark.

LFPS staat voor Laser-Focused Positioning Statement en de definitie daarvan luidt (vrij vertaald):

Een paar zinnen die mensen duidelijk maken wat jouw bedrijf doet, hoe zij daar beter van worden en waarom jouw oplossing zich onderscheidt. Deze omschrijving gebruik je niet per se letterlijk in je marketing, maar als basis voor verschillende boodschappen zoals een tagline, slogan of webteksten – of als je op een bruiloft probeert uit te leggen wat je doet.

Hieronder een paar links naar meer info, inclusief voorbeelden:

– So… what exactly is a LFPS, anyway?
– Three common mistakes when writing your LFPS
– Door lezers ingezonden statements en Starks feedback daarop

De LFPS is letterlijk een fill in the blanks-formule, maar toch is het nog een hersenkraker om ‘m voor jezelf te bedenken – want je wilt altijd veel meer vertellen dan er volgens jou in past.

Probeer het eens, zou ik zeggen. Het is sowieso een leerzame exercitie.

Groet!
Chris

Je las (de webversie van) een nieuwsbrief van moi – Chris Rommers

Je kan die nieuwsbrief ook direct ontvangen: meld je hier aan. Bonus: gratis e-book met conversietips.

Wil je een betere website en meer conversie?

Ik help je met:

De contentsessie – in 1 dag op de rit met die webteksten van je
De conversie-review – als je website geen leads of sales oplevert
De consultcall – voor knaagvragen over je site en marketing

Over mij:

Zishan Hussain (Z. Hussain)

16:47 02 Jun 25

Do you know that feeling? That you spend over 15,000 euros on a simple website in a few years? And that you really get nothing out of it? The texts were too vague, the layout too unclear, and nobody – really nobody – knew what I actually did. Well, that's what I ran into hard.I've had a website for years, but honestly? All my clients came through word of mouth or social media. Maybe 2 out of 300 clients per year came through the website – and they got lost on the homepage three times. I once had 20 pages full of legal texts (only fellow lawyers would read them..), later reduced to 4 pages, but then still a bit too much blah blah and too little direction.Until I sat down with Chris. During our sessions he made one thing painfully clear: the plumber effect works in my sector. People have a problem, want to be helped quickly, and the website should literally lead them to the right solution – without distractions or mazes. Simple. Clear. Targeted.And guess what? The renewed website has not even been live for a week – and I have already received two messages via the website. Not via Instagram, no referral, but directly via the site. Chris, did you secretly pay people to become customers or is it really due to that improvement? 😄 Time for a follow-up consultation I think.Recommended. Especially if you are also tired of digital mazes and just want a site that does what it is supposed to do.Greetings,Zishan HussainEmber law firmWeena 690, 3012 CN in the best city in Europe (Rotterdam) :)

Nelleke Rempe

09:34 28 Jul 23

I have been following Chris for a while because I started my own coaching practice and wanted to know how to put together a good website. And I was already quite on the right track thanks to those tips and webinars :-).But I don't understand marketing. And Chris does.So a consultation with Chris gives you immediate focus on your services and your target group. What is and what isn't. How you do that. And that is worth gold. Because you can come a long way yourself, but for the real finishing touch you have to contact Chris.You have to read through the 'eh's' during the consultation ;-). While thinking, Chris is working hard to give you the best possible advice and understand your company.The nice thing about a consultation is that you can simply ask all the questions and you will receive a well-thought-out answer. And maybe you will eventually find out for yourself, but this will save a lot of time and frustration and searching.What it gives me is a clear focus on my target group.That sometimes you have to do some work on your site, but that sometimes you can also leave things alone for a while.It's quite an investment but I'm very happy I did it.

Nancy Faber

16:30 24 Mar 23

When setting up our platform The Home Style Club, we made an estimate of the best route to our conversion (ready-made interior plans). Six months after the launch of the platform, it was time for optimization. We wanted a fresh look from outside. Chris helped us enormously with which information should and should not be included on certain pages. Quite a bit had to be deleted. After the call, we immediately started working on a shorter route to conversion. If you yourself could use a fresh look, I would definitely recommend Chris. He thinks along at a high level and quickly gets to the core. Above all, he is just a very nice, no-nonsense man. Thank you Chris!

Frank Bruin

10:41 09 Feb 23

I help my customers to gain more clarity, but when it came to my own services I was a little confused.After two hours of sparring with Chris, the fog has lifted and I can see the path to be taken again. Recommended!

Willeke Ruiten

07:42 12 Jan 23

Who are you gonna call? Chris Rommers!Why Chris? If, like me, you are dreading an overhaul of your website and don't know where to start. If you are quite experienced with writing but cannot get your own offer down on paper properly. Chris combines a sharp analysis with humor and expertise. I am suddenly eager to adjust my website with all the insights. And bonus; You can also use all these insights for your personal pitch and your texts on LinkedIn profile.I say; give him a call.

Kitty Leemreize

12:10 21 Apr 22

I have wanted to expand my services for some time, but mainly position them differently. In my head it was and is super clear... but communicating this well to others is a completely different story. I couldn't get it clearly on paper. So I booked a consultation call with Chris. This call was a bull's eye. First, Chris confirmed exactly what I was thinking about my current positioning. But much more importantly, he immediately saw where I wanted to go and what was needed to get there. Chris helped me put words to how I can present my services differently. In a way that suits my customer and me, without having to adjust my services myself. Thanks to this consultation call, I can now address my customer in a better and more targeted manner and it becomes clear much faster which problem I am solving for whom. I just have to implement it on my website and social media 😉.

Ignace Dhont

12:52 18 Feb 22

It must be weird if you don't want to get your investment with Chris double and straight. Doesn't cost money but makes money I'll say.

Kitty Weijers

13:33 14 Dec 21

Chris made me look at my own website differently in 2 half-day sessions. After the first launch of my website years ago, I had made many adjustments. This had made it a hodgepodge and Chris made it clear to me how this is experienced by visitors. Swallow.He really thinks along, takes his experience with him and I can only benefit from that. And I did. After the sessions I had to work hard but I succeeded.We are now a few weeks further and the texts are finished. I finally have a real sales page, a new giver and all the little things together will make sure that there will soon be a website with more structure. One that steers visitors in the right direction through texts and logical structure. Let the customers come 😊

Van den Hoff Counseling en Training

18:49 30 Sep 21

Delicious, clear .... no more paracetamol needed! Problem: need a new website and a professional one that works well. And thankfully there's Chris, folks. Expert. Experienced. Clear. And also a very nice and humorous person. Gives more than you expect and the investment is really, really worth it. Go. Unpleasant. Chris. Disadvantage? Well, maybe a sleeping pill if you really need to sleep haha. After the sessions I am bursting with energy and I am so excited to continue building that I will spend hours behind the screen. So on the Chris days I go to bed much too late. Kniesoor who starts about that. Thanks for everything, Chris!Van den Hoff Counseling & Training, Haarlem

18:46 30 Sep 21

Heerlijk, helder .... geen paracetamol meer nodig! Probleem: een nieuwe website nodig en dan wel een professionele en goed werkend. En gelukkig is daar Chris, mensen. Deskundig. Ervaren. Duidelijk. En ook nog een ontzettend aardig en humorvol mens. Geeft meer dan je verwacht en de investering is het echt, echt waard. Ga. Naar. Chris. Nadeel? Tja, wellicht slaappil als je echt moet slapen haha. Na de sessies bruis ik namelijk van de energie en heb ik zoveel zin om verder te bouwen dat ik nog uren achter het scherm zit. Op de Chris-dagen ga ik dus veel te laat naar bed. Kniesoor die daar over begint. Dank voor alles, Chris!

Vivian Van Der Graaf

20:24 07 Jul 21

Very good feedback about the texts on my site. Well, all over the website, actually. I had put it together quite nicely, but got no response except from acquaintances. After a masterclass from Chris where I already became a bit wiser, I decided to do the conversion review. Very pleasant, valuable afternoon, in which we also laughed. Not unimportant, because it is quite intensive. With all the information I can and will immediately get to work, after which there is a sleek site with clear products, in language aimed at my ideal customer.Tip: if you don't have a website yet, engage Chris first, before having it built... that will save you time & money.Vivian van der Graaf - Around HR Career Coaching | Outplacement

Bert van Pel

12:02 05 Jul 21

After an hour of listening Chris can sell your company and services better than you can yourself. That was also our biggest problem, because we did not have enough distance from our own services to get to the real core. Chris can - as we have experienced - that like no other. During the sessions we received more than enough tools and especially structure to be able to continue with our website with great enthusiasm.Bert van Pel & Thamara van Rijn

Ineke Swart - den Boer

11:10 07 May 21

Gentle surgeons make stinking wounds, so Chris doesn't care about that either.The first comment was: it's on your site, but it's all over the place! Equally clear. Then he really takes the time to walk through your site, is a real word artist and shows that less text really does not have to mean less content.The result is a clear, powerful website, clear and with conversion. That's what everyone wants, right?

Selena van Apeldoorn

12:24 25 Mar 21

Wrestling for two years. Countless hours of frustration working on texts that - I knew - were still not good .... Three versions of the website later, but still no new leads: 'desperate' is a big word - but it was right.In 2 hours, Chris gave me not only the gist of what I do back in plain language, but some brilliant titles (and they are important) and the whole framework for a website that works. I now know exactly what to do, I actually feel like writing again and I feel that everything now - finally - IS right. Yes!

Ginny Nijman

15:49 05 Mar 21

Chris helped me to get my services clear on my website. Due to his background, he quickly gets to the heart of the matter. Just out of nowhere I got the first caller for my MT coaching. I was scared to death. The page was just online. I thought it was a joke at first. The potential customer had read the page and it appealed. If this is a harbinger of what's to come, I can't take my luck.

djembeagogo

11:27 03 Dec 20

My website was not a disaster but I knew it was still "rattling". Chris helped me through Zoom. Super nice because it makes a recording that you can review at your leisure. With his advice and adapted screen prints of my website I could easily make everything shorter, more concise, clearer and visually more attractive. He also helped me to put myself in the shoes of my ideal customer and to find the right tone and texts myself. He has broad experience and is the most pleasant, knowledgeable and most generous expert in his field. In retrospect I am so happy that something went wrong with a recording because he more than made up for it afterwards. Really recommend!

Annemarie Mars

13:19 27 Nov 20

Chris has helped me tremendously with fine-tuning my website. What a luxury to look at your own shop window through his eyes in two half-day sessions and a discussion. He does not rest until everything has been put through the ironer: the big questions but also the apparently small things that together make a big difference. He has not only raised my website to a much higher level, but also me.

Judith Porcelijn

14:10 17 Aug 20

Chris helps me a lot with my website. I can write quite nicely, but he makes sure that everything is in the right place. It is nice that he always takes enough time for you, communicates clearly and clearly and does not mince words. Recommended!

Wineke van Aken

07:11 10 Jul 20

I can heartily recommend Chris. He knows very well how to use the internet to actually get in touch with your target group. No standard laws that you see everywhere, but valuable advice and concrete solutions that really suit you and your product. In addition, the consultations are also very fun and inspiring. You really feel like getting started.

Hanneke Zumker

13:04 17 Jun 20

Chris helped me improve the menu structure of my site. We also looked at my homepage together. He gave me the advice: less is more. So delete it. That was painful... less text. But Chris is honest and knows how to get customers who suit you with your site. We also adjusted the title of my e-book, so that it became even clearer why you should download it now. So yeah...thanks Chris. And did I already tell you that he is a very pleasant person to work with?

Mirjam Verschuur

09:39 14 May 20

I had already adjusted the design of my website for MIRR.nu, but I was not satisfied with the texts. After my conversation with Chris, I was very excited to write my lyrics again. Thanks to Chris's advice, I started to look at my texts on my website in a completely different way, what do I want to say and what appeals to my target group. My meeting with Chris also added a lot more structure to my various pages. His knowledge and enthusiasm have helped me to have a website that shows much more what MIRR stands for.

Jeanette Borger

10:05 31 Mar 20

Na 6 jaar van alles toevoegen en schuiven in de website van JustVideo.nl kwam de tijd voor structuur en overzicht. Daarbij hebben we de hulp van Chris geroepen en in 2 sessies heeft hij ons uitstekend geholpen! Website zit nu logisch in elkaar, is makkelijk om door te lopen en heeft onze diensten en producten duidelijk aan de bezoekers. Chris denkt mee en kijk grondig aan de gehele plaatje en de bezoekerservaring. Zie je op je website geen bomen door de bos meer? Schakel dan Chris in!

After 6 years of adding and moving everything in the JustVideo.nl website, it was time for structure and overview. We called on Chris for help and he helped us excellently in 2 sessions! The website is now logically structured, easy to navigate and clearly presents our services and products to visitors.Chris thinks along and looks thoroughly at the whole picture and the visitor experience. Can't see the wood for the trees on your website? Then call Chris in!

Frank Los

11:34 15 Feb 20

Yesterday I had a Skype conversation with Chris. It was a fantastic trip. Chris is very clear and honest. You can feel that immediately. And that immediately created trust.I actually knew the things he told me. But the penny never fell. I really had no idea how to apply it to my work.In our conversation, the penny dropped. I now understand how to redesign my website. I am so excited that I worked on my site well into the night last night. This morning I crawled behind the computer as fast as I could.Something that I initially found a bit difficult and difficult has now become a wonderfully challenging activity.I am already looking forward to our next conversation in which Chris will analyze the work I am doing with me. I'm curious! What will the master think?

Laurens Kraaijenbrink

13:28 15 Jan 20

Chris is de king of overdelivery. Vraag hem om een tip, en hij geeft je een hele strategie om je website opnieuw op te bouwen. Stuur hem een dankwoordje, en je hangt een uur met hem aan de telefoon om vervolgstrategieën te bespreken. Niet dat ik nu de verwachtingen wil opblazen, want het kan vast niet uit om dit telkens te doen (waar haalt die man de tijd en de energie vandaan?!) maar dit kan ik iedereen beloven: als je Chris Rommers vraagt om hulp, is het meer dan dubbel, dwars én diagonaal de prijs waard!Mij hielp hij met het structureren van mijn website, waarbij het in een middag ineens veel helderder was wat ik ermee aanmoest. Vervolgens kwam ie telkens weer op de proppen met inhoudelijke tips, maar vooral ook met businessadvies waar ik nog altijd veel aan heb("bedenk altijd met welk groter probleem je je klant kan helpen"). Bottom line: Chris kijkt verder dan wat je 'm vraagt. Aanrader.

Hilde Backus

09:23 16 Dec 19

Chris weet álles. In de wereld van de marketing is veel aanbod en ieder heeft zijn eigen specialisatie. Maar Chris weet van alles wat (lees: heel veel) en helpt je keuzes te maken in de wir-war van de marketingwereld.Hij stelt je gerust, is leuk, heeft óveral een antwoord op én het gaat beter met je bedrijf! Dus... grijp je kans en bel Chris.

t adema

11:23 19 Nov 19

Chris durft je precies te vertellen wat je kunt verbeteren. En hij doet dit ook nog op een prachtige en hele doeltreffende manier met veel kennis van zaken. Heel veel kennis en ervaring trouwens. Ook belangrijk: Hij reageert gewoon vlot, to the point, laat je niet zwemmen en is op een plezierige manier betrokken.En misschien wel het meest belangrijk: Hij is een aardige man, een echt mens waar je graag mee samen werkt.

Charlotte's Law

14:14 14 Nov 19

Chris maakte heel concreet wat ik kon verbeteren en hoe ik dat kan doen. Geen algemeen geneuzel. Hij maakt meteen duidelijk waar de winst zit. Eerlijk en nuchter. Bovendien heeft hij me laten zien dat ik anders naar mijn website, mijn bezoekersaantallen en de gebruikte zoektermen moet kijken. Heeft me een heel andere blik gegeven op wat er nog allemaal aan de website moet veranderen. Veel informatie uit boeken of websites begreep ik altijd wel en kon ik goed aan anderen uitleggen, maar kreeg ik niet toegepast op mijn eigen website. Door de andere blik die Chris me gegeven heeft én de superconcrete adviezen kan ik zelfstandig al heel grote stappen vooruit maken met mijn website en de conversie van bezoekers.

Suzanne Meijers

07:34 29 Oct 19

Door de strategiesessie met Chris Rommers is mijn website vanaf dag één overzichtelijk en krijg ik elke week wel te horen dat het mensen echt aanspreekt. En ook nu weer, twee jaar later, levert hij in één gesprek zoveel waarde dat ik direct aan de slag kan om een nog betere conversie te krijgen.

magda ritzen

12:55 09 Aug 19

Marketing yourself and marketing with a website when you start a business is a profession in itself. I had already heard good things about Chris. So I hoped to get tips from him about creating a website: which tool, what kind of design and what kind of texts.An appointment with him was worth gold. Chris is very good at asking questions and that provided a clear focus. He also gave me a fantastic tip for a web tool and offered to provide feedback on my texts. He always responded within 24 hours with very concrete improvements and questions. This kept me enthusiastic and the website exceeded my expectations.

Martin Pruim

18:51 29 Nov 18

Zeer goede sessie met Chris gehad! Ik heb de conversie review sessie geboekt en hij is zijn geld dubbel en dwars waard! Waar ik in eerste instantie het idee had dat het puur voor de website zelf zou zijn heeft Chris veel dieper op mijn product ingezoomd en daar ook zeer veel nuttige tips gegeven.Ik zou Chris elke andere ondernemer aanraden!Martin PruimVvE-site.nl

Mischa Diender

14:28 25 Oct 18

Eigenlijk zou iedere ondernemer het eens moeten doen: Chris bellen om met een frisse blik te kijken naar je eigen website en dienstenpakket. Want daar is Chris goed in. Hij doorgrondt heel snel hoe je onderneming in elkaar steekt en waar de kansen liggen. Dit werkt heel verhelderend. Zelf liep ik mijzelf hier al een aantal maanden blind op te staren en kwam er niet verder mee.Dankzij de strategie sessie die ik met Chris heb gehad vielen er een aantal kwartjes op z'n plek en had ik weer handvaten om verder te kunnen.

Dirkje Evers

08:37 26 Jun 18

Al ruim anderhalf jaar heb ik een crush op Chris. Een zakelijke verliefdheid weliswaar (dus no worries voor 'mijn' Bart en 'zijn' Marijke ;-)), omdat hij briljant goed is op het gebied van webteksten, waarin hij op gepaste momenten ook nog eens heel erg grappig uit de hoek komt.Onlangs had ik een digidate met Chris, en hij heeft me niet teleurgesteld. Anderhalf uur lang heb ik aan z'n lippen gehangen.Chris heeft me enorm goed op weg geholpen met inzichten rondom de aanpak van mijn 'soon to be' nieuwe/vernieuwde website. En heeft me ook diverse pareltjes van kopteksten en alinea's cadeau gedaan. Daar waar ik 'vast' zat, rolde het er bij hem zo uit (om jaloers van te worden, écht!). 'Schrijven is muziek maken met woorden', zeg ik altijd. Chris is een virtuoos op dat gebied. En een hele aardige, leuke, prettige en attente gesprekspartner bovendien. Heel erg bedankt voor je tijd, je aandacht en je input, Chris!

Richard de Leth

08:07 09 Mar 17

I am extremely grateful to Chris. He took my vision and my company to the next level. Chris has a wealth of knowledge and insight in the field of copywriting, marketing and strategy.The lines are always short, and he has the ability to monitor the big picture as well as perfect small details.Chris helped me enormously to express my message more powerfully. It has meant that I reach many more people and have many more 'customers' and 'fans'.I can recommend Chris to everyone. He is knowledgeable, reliable and just a very nice person. So do you have a content headache? Chris is the best medicine (because no paracetamol for me, it doesn't fit my vision;)